Coty Inc. has signed German supermodel and TV host Heidi Klum as the new face and artistic advisor for the global beauty brand Astor. As part of the long term collaboration, Klum will help set artistic direction for a new generation of modern makeup collections and communicate her fashion-forward point of view to consumers, the press and beauty influencers.

An internationally successful model, Klum has also established herself as a multi-talented television host and producer, actress, fashion designer and astute business woman. She is known across the world not only for her fashion magazine covers but also as the award-winning host of ‘Project Runway’ and ‘Germany’s Next Top Model by Heidi Klum’, for her numerous appearances in television shows and films. Klum has created and designed several successful beauty and fashion collections for brands including Victoria’s Secret Beauty, Destination Maternity and New Balance for Amazon. She is excited to bring her expertise and experience to this role. The new collaboration with Astor will capitalize upon Klum’s beauty, personality and talent to strengthen the success of this innovative high-quality cosmetics brand.